ALS Ice Bucket Challenge
New design direction and branding for the 2015 ALS ice bucket challenge campaign in addition to designing all shared social content.
INTERACTIVE MAP VIEW (HOMEPAGE)
This homepage view is one out of two views we designed as features on the ALS Ice Bucket Challenge website. Both views curate real-time content from around the world and display it in different ways. The interactive map view features real-time statistics of ice bucket challenges and progress separated by state. This was designed to create a competitive spark in the ice bucket challenge experience to drive conversation and social shares by putting each state 'head-to-head' and in competition with one another, with a different chosen matchup each day.
TOP 10 VIDEO LIST VIEW (HOMEPAGE)
This second view features curated lists that celebrate the best of every category by being endorsed by a specific chosen person or organization. 'Endorsers' curate their chosen and favorite shared ice bucket challenge videos into a distinctive and categorized lists (e.g "Curated by Funny or Die" or "Best of Celebrities".)
FULL WEBSITE LANDING PAGE
We designed social content shared on all ALS association social channels. The aesthetic is in line to the fresh look we designed the ALS website in. We structured the social content by dividing our animated gifs into "Signs of Hope" (more uplifting facts) and "Chilly Facts" (more real hard facts and truth about the illness), to provide a balance between trying to convey the truth without being too negative, or being too playful and inaccurate. Animated gifs were important for us to communicate facts most commonly overlooked.